A lot of celebrities are flourishing brands, though their moral standards are questionable. These unruly luminaries have seasoned drug addicts as well as drama queens, yet they regularly grace the covers of respected publications and possess vast fortunes. According to branding expert Lori Senecal, corporate institutions can emulate a couple of success strategies from these ethically crooked celebrities.Moreover, these eminent personalities are crowd pullers, able to make mountains out of molehills. By performing simple stunts such as drinking a particular beverage or rocking a fashionable outfit, the celebrities can capture the attention of numberless individuals. This attentions begs the question –what unique characters do these errant luminaries possess? What success strategies can brands imitate from these personalities?
After rigorous analysis, Lori came up with characters that can be copied from these unethical individuals. These include;
- Maintaining fashionable style
Elite stylists Lori Senecal can significantly contribute to the soaring of a brand. A testament to this is the success of Lindsay Lohan, whose successful transformation from a Disneyland actress to a famous TV personality is ascribed to embracing fashion. Another instance is the hugely prosperous Heineken Premium beer, which rose through the ranks rapidly, due to its stylish design which wowed its fans. Also, iPhone, the most popular smartphone globally, has maintained its top dog position due to its design, though it has practical problems.
Comebacks are usually great publicity stunts, particularly when the party involved is recovering from an awkward situation. Several celebrities have received a warm welcome after coming back from adverse conditions. Gaming giant Nintendo underwent recession after the launch of PlayStation but came back with a bang after inaugurating the Wii console.
- Embracing Diversity
Though they possess a unique talent, celebrities often engage in a myriad of activities, rather than concentrating on one front. Nowadays, smartphones are gaming and multimedia devices in addition to being communication gadgets.
- Reduce In Size Considerably
A rapid drop in size can attract several customers within a short period. Numerous celebrities have earned plaudits for shedding off excessive weight and embracing healthy eating habits. Technology giants are also adopting smaller designs, a strategy that has brought soaring sales to these firms.
- Teaming Up With Similar Brands
As the saying goes, ‘two is better than one.’ Several brands have succeeded by collaborating with others. Apple entered a partnership with Nike to come up with Nike+, while Stella McCartney partnered with Adidas.
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