Lori Senecal has shown people what it takes to really succeed in the advertising. She has demonstrated what she has wanted from her company. She has brought forth the type of structure that she wanted and has come to the point where she wants to move onto the next project. Therefore, Senecal is in the process of training a new leader to take over the company. Among the things she is teaching the new leader is the culture of the company and their method of taking care their clients. The leader is sure to take over the company and continue to bring forth the winning methods that were brought forth by Lori Senecal.
CP+B has grown as a company. The company has a total of 10 offices that are run by entrepreneurs. One of the best advantages of having entrepreneurs working for the company is that they are more likely to enjoy their work in that they decide that they are going to be working in the industry. According to Ad Week, another good thing about entrepreneurs and leaders is that they are more likely to make some very important observations about the industry as a whole. Entrepreneurs tend to come up with some really good solutions.
Outside of running her company, Lori Senecal also provides advice on how to approach the advertising activities. Blogwebpedia reveals that one of the best approaches to take involves the use of social media. Also, interacting with the audience is very helpful. When it comes to the content, it is important to use a theme that makes people pay attention. One example that works is the use of comedy. Advertisers that use comedy tend to be very effective because of how it makes the company look. The type of tone that is used in advertising has to be compatible with the company.