You can’t work in the mall industry without hearing so much bad news. Malls are closing down everywhere as online shopping makes just about everything more convenient for those who choose to use it instead of a mall. Department stores that rely on malls as a way to find customers and a space to sell products are losing out as well thanks to online shopping. In this context the success of Roberto Santiago is so much more impressive. He’s had his Manaira Shopping Mall doing well in spite of all of the various difficulties that are presenting themselves. He isn’t losing anything to online shopping and that statement can’t be overstated.
Santiago has been able to keep his mall thriving because he understands what it takes to attract people and he does everything he can to make sure people are given the exact sort of services and goods that they want from a mall. The mall experience is something you can’t get online even with the spectacle of virtual reality. That ability to experience things live is what makes this medium so much more than what others out there are used to. It’s keeping things alive even after many people believed they would die out. Malls can compete with online shopping if they continue to offer unique experiences.
The shopping mall experience is something that can be used to get customers to buy in a way that can’t be done online. The online experience is 2D and built in a way that minimizes the sensory experience. That sort of thing is how Santiago keeps his mall alive and fights off the rivals out there. They don’t have the ability to offer what he is giving customers and what they do provide is simply not the same thing. The ability to create a unique experience is what makes Roberto Santiago’s mall alive and well and it’s what gives him the ability to compete on a level that can be appreciated by even his greatest detractors.
The future of our malls is going to be a shaky one. We don’t know for certain what will happen or what we will do next. Online shopping is here to stay but there are going to be things that can’t be offered online. Roberto Santiago is working to make sure that the way that we understand shopping malls includes a future for it and a way to maximize profits. He wants to create a future for malls with Manaira Shopping Mall as an example. Roberto Santiago has managed to do what he does for a long time because he has a commitment to a vision. He won’t give that up no matter what happens to malls.