An article was written on BrandYourself.com recently offered advice to people getting start with their companies. In my personal opinion, the writer of this article is a genius when it comes to making a name for your company. He went in depth about how to make your websites popular on the search list. The author also talked about why this is important, and how much of a return you can expect to make by taking a few crucial steps. (https://brandyourself.com/online-reputation-management).
If there was anything I could disagree on, it would be how easily your website comes up on the search list. At first thought, this may sound like something very important. I am not saying it is not, but I am not saying it will make or break your company either.
If people are looking for a specific product or service you offer, then as long as you have a good reputation, they should have no trouble finding you. With that being said, I suppose if you are just starting out, people may not know about your company.
In other words, I suppose how easily your website comes up on the search list is more important if you are just starting out as a company. Over time, you will build a reputation online, and people won’t have to type in specific words to find you online. Just make sure you have a product or service that people want, and I can assure you this will happen.
The main thing to remember is that how easily your website comes up in the search listings should not be one of your main priorities. I have said this multiple times and I going to say it once more, as long as you believe people are going to actually buy what you are offering, your search listings are not all that important. Of course, this is my opinion, and there are a lot of other viewpoints upon the topic. However, I believe many other viewpoints leave a few key factors out of play such as how long you have been in business, or what you are trying to sell.